About The Promo Co Australia
Practical business solutions, built around real businesses.
The Promo Co is an Australian business that helps other Australian businesses with the practical things — branded products and apparel, online stores, product research and sourcing, websites, marketing and getting customers through the door.
What We Do
More than promotional products
Promotional products are where a lot of our work sits — custom merchandise, apparel and uniforms for businesses, schools, clubs and organisations — and it remains a core part of what we do.
Alongside it, we work across ecommerce and digital: researching products and markets, sourcing products and suppliers, designing and building Shopify stores, and running the marketing and traffic campaigns that bring customers in. The capabilities are complementary rather than separate — a business developing a product might use the research, the sourcing, the store and the marketing; another might simply need 200 branded polos before the end of the month.
How We Work
Straightforward, and in plain terms
We are not a large agency and we do not run a drawn-out process. Projects start with a conversation about what you need, and move from there.
We start with the need
Every project begins with understanding what you actually need — the product, the order, the store or the campaign — and what has to be true for it to work.
We do the work
Depending on the project, that means researching, sourcing, designing, building or managing. Usually a combination of them.
You deal with us directly
The same people who scope the work do the work. There is no account layer between you and the job.
Australian Alliance
Our specialist ecommerce division
Australian Alliance is our ecommerce business development and training division. It works with Australians who want to establish their own online business and learn how to operate it — a narrower, more specialised offering than the services on this site.
Australian Alliance is operated by The Promo Co Australia. Australian Alliance invoices are issued under ABN 81 755 200 109, the same ABN registered to this business.
If you have been invoiced by or are working with Australian Alliance and want to confirm who is behind it, that is the connection — the two brands are operated by the same business, and our business details are published on the contact page.
Talk to The Promo Co
Tell us what you're working on and we'll let you know how we can help.