The Promo Co / Product Research
Product Research
Understand the product, the market and the competition before you commit to it.
Product research is the work that happens before an order is placed. We look at the category you are considering, who is already selling into it, how those products are positioned and priced, and what that means for the decision in front of you — so you are choosing with information rather than guesswork.
How We Can Help
What this service covers
Product and category research
A structured look at the products and categories you are considering, and how they sit in the current market.
Niche and market assessment
Where demand appears to sit, how broad or narrow the niche is, and how established it already is.
Competitor analysis
Who is already selling, how they present their products, where they are priced and how they are positioned.
Opportunity identification
Gaps, angles and product variations worth a closer look based on what the research surfaces.
Positioning considerations
How a product could be presented, bundled or differentiated against what is already available.
Viability considerations
Practical factors — pricing, margin expectations, competition and complexity — laid out so you can weigh them up.
Who It's For
Is this the right fit?
Product research suits anyone weighing up a product decision and wanting a clearer view of the market before spending money on stock, tooling or advertising.
- Ecommerce businesses considering a new product or category
- Existing stores looking to expand a range
- Businesses developing their own branded product
- Anyone comparing several product ideas and needing to narrow the list
Simple. Practical. Personal.
How it works
Tell us what you are considering
Share the product, category or ideas you are weighing up, and what you need to decide.
We research the market
We work through products, competitors, positioning and pricing in the category.
We provide the findings
You receive the research and our read on it, in a form you can act on.
Let's talk about your project
Tell us what you need and we'll come back to you with the practical way forward.
Start an Enquiry